CHEVRON PHILLIPS CHEMICAL
Chevron Phillips Website
Services- Digital Strategy
- Web & Mobile Design
- Drupal Development
Chevron Phillips Chemical is a joint venture of Chevron Corporation and Phillips 66.
A history of organic growth and strategic acquisitions was evident in a web presence with significant inconsistencies across their eight business units.
Chevron Phillips Chemical asked Adcetera to reimagine their entire Chevron Phillips Chemical site. We delivered an award-winning, ground-up rebuild and redesign.
- 187%increase in direct site traffic
- 116%increase in overall users
- 121%increase in new users
- 70%increase in session count
Opportunity
Chevron Phillips Chemical Company is headquartered in The Woodlands — home to our first satellite office. Our successful enterprise-scale web development portfolio brought Adcetera to their attention. And our perspective on the challenges they faced secured the engagement; we were able to assure them that our development process could run concurrently with their ongoing operations.
The Approach
The Chevron Phillips Chemical site was well suited to operating on the open-source Drupal content management system, as it supports not only the experience of an informational site visitor, but also the site’s extensive product catalog, totaling hundreds of specialty chemical products.
Our new site architecture rationalized and clarified navigation around the product lineup, simplified the addition and modification of products to the site, and added robust homepage product search functionality — a multifaceted keyword search with search refinements including industries and applications.
Why Adcetera
As an Acquia preferred partner with a dedicated UX/UI team and a full creative studio, Adcetera offers an unusual combination of deep technical expertise, user insight, and creative thinking. In web development engagements, these three complementary skillsets help to drive us toward strikingly robust solutions: creatively distinctive, intuitively navigable, and technologically solid.
