Naming a new brand or product is often the easiest-looking and hardest-to-achieve aspect of brand development, fraught with subjectivity, trademarking difficulties, and lack of clear direction. Adcetera’s OVP methodology helps overcome these challenges and withstand scrutiny.
The first and most important decision any brand can make is defining what it wants to be known for. It is about establishing the tangible and intangible spaces your brand will occupy in the minds of your audience, and then crafting that differentiation.
How you convey your brand’s uniqueness can make all the difference. It requires specificity, connection, and an easily repeatable narrative. Our strategy and content teams know how to create these narratives in a manner that helps brands tell their story more effectively.
Developing a brand that’s easily identifiable in a cluttered marketplace, business-appropriate, and stands the test of time is no easy task. We have decades of expertise in the intricacies of brand design, from new logo creation to complete visual systems.
From game-changing results to industry-leading insights, our content licensing is making an impact. Check out the numbers – and discover the ‘how’ behind the results. Want to know how we made this happen?