Adcetera Named 2023 Search Engine Land Awards Winner for Small Agency of the Year — PPC

Internationally recognized program honors excellence in digital marketing among the world’s top search marketers.

We are pleased to announce Adcetera is a winner in the 2023 Search Engine Land Awards for Small Agency of the Year in PPC. The award recognizes agency teams of 25 or less who demonstrated innovative, creative, and meaningful SEO results for clients. The award is hosted by prestigious marketing industry publication Search Engine Land.

Among nearly 200 submissions from leading digital agencies, in-house marketing teams, and individuals around the world, Adcetera earned the spot for the submission, “How Adcetera Reduced CTA by 71.9% — and Saved a Multi-Location Business.”

“This award is a testament to the hard work, dedication, and creativity of Adcetera and the media team,” said Alex Pagliano, senior vice president of media services. “We are passionate about delivering results for our clients and constantly innovating our strategies and tactics. I am proud of every single member of our team of media experts and grateful for their contributions. Our vision is to continue growing as a leading agency in the PPC industry and to exceed our clients’ expectations.”

The submission showcased how Adcetera worked diligently to get a multi-location medical retail chain to expand rapidly across the midwestern United States by increasing their visibility and acquiring new customers. We developed a comprehensive media strategy that included targeted search, social media, out-of-home advertising, radio, and TV. We also implemented a system to accurately track and measure appointment volume and media spend, while continuously refining the campaign to improve performance and drive brand awareness in current and newly acquired markets.

We delivered remarkable results within the first two months, with a 75% increase in online paid patient visits, a 170% increase in telehealth appointments, and a 60% more efficient cost per visit.

Danny Goodwin, Search Engine Land’s Managing Editor and head of the judging committee for the 2023 program, was impressed with some innovative uses and integrations of new technologies. “Year after year, our work in search marketing seems to get more complex and challenging, but 2023 took it to an even more extreme level. Luckily, our industry is filled with smart, passionate people who are always ready to push the boundaries and take us where we’re going next — all while delivering ROI and value for clients and organizations.”

About the Search Engine Land Awards

The Search Engine Land Awards launched in New York City back in 2016 and have grown into an industry-leading program recognizing excellence in search marketing (organic search engine optimization and paid search advertising). Applicants are evaluated for best practices in core aspects of SEO and PPC and the results driven by search-focused campaign initiatives.

The award is hosted by Search Engine Land, a leading search marketing industry publication with daily coverage of search engine technology, platform news, organic SEO, and paid search advertising insights for B2C, B2C, Local, Mobile, and Retail marketing professionals.

About Adcetera

Adcetera is a full-service digital marketing agency that specializes in PPC, SEO, digital media, content marketing, web development, and analytics. Adcetera helps clients achieve their business goals by crafting data-driven and creative digital campaigns that reach and engage their target audiences. From a humble beginning in 1982, Adcetera has evolved into a leading global agency serving clients and brands across industries and verticals.

To see more of what we accomplish, visit our case studies.