Adcetera offers unparalleled branding excellence in Chicago! We’re your strategic partner in navigating the ever-changing landscape of building stronger brands. We help our clients achieve a wide variety of brand-strengthening goals that cover everything from strategy to design and planning to activation. Whether you need help refreshing your brand’s image, repositioning your product, creating a new brand from scratch, or anything in between, our teams excel at providing you with the specific tailored services you need. We ensure your projects are not only executed on time and on budget but also exceed expectations at every turn. Some branding services we provide are:

• Discovery
• Strategic Advisory
• Brand Health Assessment
• Brand Surveys and Marketing Research
• Brand and Product Naming
• Brand Positioning and Personality
• Core Messaging
• Brand Identity
• Go-to-Market Planning
• Campaign Creation
• Creative Production
• Campaign Management
• Performance Measurement and Reporting
• Customer Journey Mapping
• Touchpoint Inventory and Analysis
• Experience Curation

As a leading digital marketing agency in Chicago, metrics are a personalized affair, shaped by the pre-defined objectives of your specific branding need. Adcetera works with you to understand your unique brand improvement success metrics and KPIs and builds research and measurement into our recommended programs that are tied directly to those metrics. This could mean brand health scoring or brand experience studies at the start of an engagement. It might mean conducting qualitative or quantitative research at pre- and post-marketing benchmarks. It could even involve A/B campaign testing that measures and aligns to audience preference throughout the campaign itself. In each case, our measurement strategies are just as tailored and comprehensive as our branding services.

From the moment we opened our doors in 1982, and put down roots in Chicago in 2020, Adcetera has been in the brand-building business. Even in our early days, we looked at every client and project as an opportunity to tell a better story, draw a bigger crowd, create stronger belief, and leave a longer-lasting impression. Before the One Voice Program℠ even existed, we were integrating effective brand building and brand communication strategy into all of our client outcomes. Why? As cliché as it sounds, we believe in the power of brands. Brands can change the way we view and interact with the world. They can build relationships between people. They can inspire. They can inform. They can tell the stories that need to be told to move businesses and change hearts. But they can’t do it alone.

This is the philosophy that helped us evolve from a startup graphic design firm into a powerhouse brand agency. Over our 40-plus years, we transformed that philosophy into a methodology (OVP) and expanded our in-house resources to become a full-service brand and creative services agency for local businesses and global enterprises alike.

Yes, we can! Beyond reviews from some of our greatest fans, our clients, you can also explore detailed brand-building and other success stories and case studies here. These showcase the challenges our clients faced, the custom strategies we implemented, and the remarkable results achieved.

Yes, we do! In fact, we have decades of B2B brand strategy experience. Business-to-business (B2B) brand communication requires a very different skill set than business-to-consumer (B2C). It requires a deeper understanding of decision-making personas, a closer alignment with sales goals, and stronger internal cohesion between teams. Adcetera has worked with hundreds of B2B companies to overcome these issues and achieve results on projects ranging from product launches to brand image uplift. Whether you’re an SMB or a publicly traded enterprise, we can help you assess, adjust, and align your brand strategy to meet and exceed your B2B business goals.

With an office based down the street from the medical district, the bustling shops of the Magnificent Mile, and various universities, we take pride in extending our brand services across multiple industries. With the rich tapestry of businesses in the Windy City, we’ve had the privilege of collaborating with a diverse range of clients, including those in Healthcare, Finance, Industrial, Consumer Products, Energy, Technology, and more. Chicago’s dynamic landscape fuels our passion for crafting tailored strategies that outperform the unique needs of our clients, ensuring success in this bustling metropolitan hub.

With over 40 years of experience, we’ve made the onboarding process smooth and seamless for you. We prioritize developing a comprehensive understanding of your situation to unearth the opportunities that lie ahead for you. Once we understand your needs, we quickly generate an estimate and scope of work that detail everything clearly for mutual approval. On approval, the estimate stands as the price unless there’s a shift in the project scope.

You’ll have a dedicated Account Service point-of-contact, ensuring that all communications flow efficiently through a single channel, simplifying the communication process. We recognize the importance of your time and the urgency of your needs, so we’re available around-the-clock to address any pressing concerns.

Rest assured, with our leadership and agile teams, decades of experience, and comprehensive in-house resources, we’ll treat every one of your requests with the utmost attention and make meeting your needs our highest priority. Your satisfaction is everything to us. We’re here to build not just a relationship, but also a solid partnership for success

Adcetera stands out as the area’s leading brand agency through our tried-and-tested brand-building methodology called the One Voice Program℠ (OVP). As its name suggests, the OVP helps businesses of every size and type communicate their brand message with one voice. What makes the OVP special is that it is designed as a phased, modular, and tailored process for creating or improving any and every aspect of brand strategy and communication. This means from brand naming to product naming systems, from logo refresh to complete brand identity design, from refreshing a brand’s image to repositioning a business line, there is nothing the OVP can’t handle.

Adcetera’s brand strategy and customer experience teams are skilled OVP practitioners who have helped dozens of brands, sub-brands, products, services, and corporate entities significantly improve their brand in noticeable, measurable, and memorable ways.

Our dedication to Chicago runs deep, grounded in the belief that a thriving community is the catalyst for exceptional work. As an agency, we actively engage in partnerships with charities and collaborate with non-profits to contribute meaningfully. Beyond our collective efforts, each team member takes it upon themselves to organically drive volunteering and philanthropy, embodying our commitment to community improvement.

We go beyond mere words, regularly organizing blood donation drives and investing time by volunteering at charities across all Chicago neighborhoods. Chicago is more than our office location, it’s our home, and we take immense pride in fostering community development and leaving a positive legacy. Together, we’re not just building a business, we’re building a better, more connected Chicago.

At the core of our success are our incredible Adceterans, the driving force behind the excellence we achieve. We understand that true brilliance emerges when individuals are fueled by passion and happiness. That’s why we carefully select team members with diverse backgrounds, a genuine love for their craft, and a vision for what lies ahead.

Our collaborative spirit extends beyond office walls and geographical boundaries. We believe in the power of synergy, fostering an environment where the best ideas flourish, and optimal results are delivered. We have a longstanding tradition of celebrating achievements and building team spirit, from our annual chili cook-off, where Adceterans showcase their culinary prowess, to our festive end-of-year celebration, recognizing the hard work put forth to advance our clients and our agency. And our renowned Jacked-Up Pumpkins is a beloved creative showcase, where we continue to wow each other with imaginative, ghoulish gourd designs.

We also take great pride in dedicating our time, resources, and talent to support various charities and causes throughout Chicago and the region. At Adcetera, we believe in working together and growing together, creating a workplace where passion thrives, creativity blossoms, and success is a shared journey.

In the heart of Chicago’s lively River North and Magnificent Mile district, our agency is situated to embrace the city’s vibrant culture and dynamic energy. Conveniently located between I-90 and U.S. 41, our 7th floor office is a gateway to iconic attractions like the Mag Mile, Navy Pier, and the Museum of Contemporary Art.

You can also immerse yourself in the diverse culinary landscape of the area by visiting any of the many acclaimed steakhouses and trendy eateries — or, of course, stopping by Portillo’s for a Chicago-style hot dog and chocolate cake shake. Our office is also near many of the city’s architectural marvels along the Chicago River, which you can leisurely stroll along on the Riverwalk. Our Chicago location, and the Adceterans who run the office there, reflect the enthusiasm and excitement that define the Windy City.