Acquia Preferred Partner

Acquia is a leader in Gartner's Magic Quadrant for Digital Experience Platforms (DXP). Adcetera, a Houston digital marketing agency, partners with and recommends Acquia because Acquia DXP is an industry-proven solution to accelerate digital transformation.

Why Acquia DXP?

Acquia provides an enterprise digital experience platform built on Drupal. It enables you to engage and nurture customers across their journeys. With Acquia you can accelerate digital transformations of enterprise websites with key DXP tools including Campaign Studio, CDP, DAM, and Personalization.

Acquia products and services include:

• Acquia CMS
  An open source, hybrid CMS, powered by Drupal, at the core of world-class digital experiences.

• Acquia Cloud Platform
  A multi-server hosting environment built for stronger Drupal applications, fully managed and hosted by Acquia.

• Acquia Site Factory
  Create, manage, and update all your multi-site web presence from one spot.

• Acquia CDP
  Create 360° views of your customers and automate actions to personalize experiences and automate email programs.

• Acquia Campaign Studio
  Marketing automation platform to orchestrate customer journeys with landing pages, email, and text messaging capabilities.

• Acquia DAM
  An enterprise digital asset management solution to store and manage organization-wide creative assets.

When evaluating a DXP, Adcetera recommends that businesses consider several factors, such as:

• Cost
  Evaluate the cost of licensing, hosting, website implementation, third-party plugins/integrations, and ongoing maintenance. The value of Acquia DXP is reasonable for enterprise DXPs ranked in the top four on Gartner’s Magic Quadrant for Digital Experience Platforms.

• Content management
  Evaluate the ability to manage content across multiple channels.

• Integration capabilities
  Evaluate the ability to integrate with current tools such as a CRM, marketing automation platform, and digital asset manager.

• Personalization
  Evaluate the ability to create personalized experiences and do A/B testing based on visitor data and behavior.

• Security and compliance
  Evaluate the platform to meet industry standards for SOC2, HIPAA, GDPR, and other IT-related compliance.

• Analytics and reporting
  Ensure that the platform can measure the effectiveness of digital experiences and make data-driven decisions.

The best DXP ultimately depends on specific business needs, goals, and budget. Evaluating all these factors will ensure you make the most informed decision.

Why Partner with Adcetera on your Acquia DXP Website?

As a digital marketing agency, Adcetera has extensive experience working with Acquia DXP. Our ability to relate to and solve our clients' challenges makes us an ideal partner.

‍

• Adcetera is certified across all three of Acquia services: Drupal Cloud, Marketing Cloud, and DXP.
  ‍
• We have additional platform expertise across many tech stacks including Marketo, Pardot, Salesforce, Eloqua, and Dynamics 365.
  ‍
• We support Drupal 7, 8, and 9 migrations, and develop new experiences in Drupal 10.
  ‍
• We offer direct communication with experts, not middle managers.
  ‍
• We are experienced with complex integrations and custom editing scenarios. We follow Drupal and Acquia development best practices with organized and commented code. We are able to work in tight timeframes, nimbly and with agility.
  ‍
• We have a proven process through an agile project development lifecycle. Our process includes discovery, functional requirements, sitemaps, wireframes, user experience, design, copywriting, development, UAT, launch, maintenance, and training.
  ‍
• Flexible maintenance programs — from basics like Drupal maintenance to content updates and feature enhancements.

Adcetera has achieved Acquia’s highest levels of certification. The Acquia Practice Certification Program awards partners who demonstrate a mastery of Acquia’s Cloud Platform in three separate areas of expertise: Drupal Cloud, Marketing Cloud and DXP. These certifications are given to organizations with a proven record of technical achievement and a commitment to driving business engagements on the Acquia platform.

Certified DXP Practice

‍

The Practice Certification Program acknowledges partners who demonstrate a mastery of Acquia’s Cloud Platform in three separate areas of expertise: Drupal Cloud, Marketing Cloud, and DXP. With our proven record of technical achievement and strategy, Acquia recognizes Adcetera as a trusted partner for customer implementations.

Certified Drupal Cloud Practice

As experts in building beautiful digital experiences, our dedicated Drupal team creates a centralized, user-focused foundation for some of the leading brands in their respective industries. Whether starting fresh or migrating existing content to a more reliable and secure cloud platform, we ensure your web experience stays connected to your existing content and technology stack. And with Acquia’s low-code, flexible design, our process stays fast and efficient, making it simple to scale your website for new business opportunities.

Certified Marketing Cloud Practice

We take a consultative approach to understand our clients and their customers. With tools like Campaign Studio and Campaign Factory, we create unified, personalized, and omnichannel web experiences that enhance engagement across the customer journey. Acquia’s Customer Data Platform, powered by business intelligence, enables our team to analyze customer behavior, including individual purchase histories. This allows us to orchestrate campaigns that boost conversion, revenue, and loyalty.